Growth shouldn’t depend on
the founder
doing everything.
I’m a fractional CMO for founder-led consumer brands, focused on better-for-you food and beverage. I help clarify strategy and decision ownership so marketing and growth can scale.
If growth feels heavier than it should, let’s talk.
A short conversation to see if I can help.
Jennifer Fukuda
Fractional CMO ❘ Consumer Brands
Problems I help solve
Growth Slowdown
Growth often slows when strategy and execution are no longer aligned. I help reset focus so teams can move forward with momentum.
Low Repeat Purchase
When customers don’t come back, it’s rarely just a promotion or pricing issue. I help brands identify where trust or clarity breaks down and refocus strategy so repeat purchase is driven by value, not discounts.
Slowing Conversion
Slowing conversion often signals misalignment between the brand story and the customer you’re trying to reach. I help sharpen positioning and messaging so better-fit customers recognize the value and convert.
CMO leadership without the
full-time hire.
Jennifer Fukuda
Fractional CMO ❘ Consumer Brands
How we work together
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We start with a focused conversation to understand your business, your goals, and where growth feels heavier than it should.
This is a chance to assess fit, ask questions, and decide whether it makes sense to explore working together.
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If we decide to move forward, I take a deeper look at what’s actually driving your challenges, beyond surface-level symptoms.
This clarity shapes priorities, direction, and where my involvement will have the greatest impact.
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From there, I partner closely with you and your team to turn clarity into action.
The focus is on creating momentum, aligning teams and partners, and building a path forward that doesn’t depend on you being involved in every decision.
Case Studies
What people are saying.
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Jen is a brilliant marketing mind.
Extremely collaborative in every facet of the creative/marketing/performance experience, yet always purposeful in her vision. A thorough problem solver that is prepared for anything who leaves no stone left unturned. A quick study who immediately locates pitfalls and reroutes brands and organizations to become their most successful selves.
S. Mueller, Agency Account Supervisor
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If you need experienced marketing leadership, pragmatic AND inventive go-to-market skills wrapped up in one of the most delightful and kind human-beings, then call Jen! You will be so happy you did.
Jen is a deeply skilled senior marketing leader with an exceptional ability to quickly diagnose complex business challenges and formulate strategic solutions to drive positive outcomes.
She is thoughtful, purpose-driven and inspiring. She consistently demonstrates a strong focus on team development and fosters a trusting and respectful environment where individuals are encouraged to excel. She clearly articulates her vision and establishes well-defined direction for her teams.
Beyond her analytical and team-building proficiency, Jen is a highly innovative and creative thinker. She possesses a keen understanding that marketing-driven growth in today’s landscape is dynamic, and she looks for proven strategies to generate quick wins while also fearlessly exploring fresh, bold perspectives to uncover ground-breaking change and success.
D.D. Spencer, Strategic Branding and Packaging Design Consultant -
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I help brands break growth plateaus
When what used to drive growth isn’t working anymore
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20+ years building and growing premium consumer brands
DTC - Retail - Subscription
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Senior marketing leadership
Fractional CMO support, without full-time overhead
