Grew membership 10x and transformed content into a driver of repeat purchase, product awareness, and loyalty.

Repositioned a mature chicken sausage brand to stay relevant. Shifting from “better than pork” to a healthier, faster upgrade to plain chicken.

Used brand strategy and performance marketing together to attract better-fit customers and drive double-digit growth.

Positioned washable kids’ shoes as a reason to buy, not just a product feature - owning a real parenting pain point in a crowded category.