I help leaders at growth-stage consumer brands figure out what’s actually slowing growth and work alongside their teams to fix it.

I’m a fractional CMO with more than 20 years of experience growing premium consumer brands across ecommerce, retail, and subscription. I’ve worked with global brands like LEGO, heritage brands like Stride Rite and Kayem Foods, and high-growth companies like ButcherBox. Most of my work has focused on brands serving women and families, especially in better-for-you food, health and wellness, and kids’ products.

What I’ve seen again and again, especially working closely with founders and CEOs, is that growth doesn’t stall because people aren’t working hard enough. It stalls because the business has outgrown the way decisions get made, priorities get set, or the brand shows up in the market.

That’s where I come in.

When growth starts to plateau, teams don’t need more tactics or another agency. They need clarity, focus, and senior leadership to connect strategy to execution. I step in as a true partner to help bring alignment, build a clear plan, and create momentum without relying on gimmicks, shortcuts, or constant discounting. It’s CMO-level leadership, without the overhead of a full-time hire.

If growth feels heavier than it should, let’s talk.