Where will growth

come from?

You're investing in growth. I help consumer brands decide where to invest, what to say no to, and what it will take to reach the next stage of growth.

Let's Talk

A quick conversation to see if this is a fit.

When companies bring me in

You landed retail and need a plan to drive velocity and stay there.

You're bringing brands, channels, or teams together and need a clear strategy for where to invest, focus, and to say no.

You're investing in growth and need clarity on your customer, positioning, and biggest opportunities.

Your team is stretched between running today's business and building what's next.

Case Studies

Experience across every stage of growth

BRAND BUILDING
20+ years building consumer brands including ButcherBox, Kayem Foods, Stride Rite, Atari, and LEGO.

COMMERCIALIZATION
Retail, DTC, and subscription experience spanning innovation, product launches, and go-to-market execution.

LEADERSHIP
Leadership roles from startup brands to businesses exceeding $500M in revenue. Now serving as a fractional CMO and strategic advisor.

Turning strategy into growth

Featured
Scaled loyalty membership 10x

Grew membership 10x and transformed content into a driver of repeat purchase, product awareness, and loyalty.

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Drove double-digit growth for a mature food brand

Repositioned a mature chicken sausage brand to stay relevant. Shifting from “better than pork” to a healthier, faster upgrade to plain chicken.

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Attracted customers who buy for value, not deals

Used brand strategy and performance marketing together to attract better-fit customers and drive double-digit growth.

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Turned a parenting pain point into a reason to buy

Positioned washable kids’ shoes as a reason to buy, not just a product feature - owning a real parenting pain point in a crowded category.

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What clients and colleagues say about working with me

A quick study who immediately locates pitfalls and reroutes brands and organizations to become their most successful selves.

- S. Mueller

Jen doesn't just think big; she builds the bridge from strategy
to tangible outcomes.

- Alyssa Stevens, Founder, Monarch

Exceptional ability to quickly diagnose complex business challenges and formulate strategic solutions to drive positive outcomes.

- D.D. Spencer

  • Help brands decide where growth comes from

    Retail, DTC, subscription, retention, and new customer opportunities.

  • 20+ years building and growing premium consumer brands

    Experience across startups, growth-stage brands, and businesses exceeding $500M in revenue.

  • Senior marketing leadership

    Fractional CMO leadership without the cost of a full-time hire.